Sansicarus Creative Solutions

The design brief for Sansicarus Creative Solutions was for a brand identity that took it’s inspiration from the classical Greek mythological story of Daedalus and the wings he crafted for himself and Icarus to escape the labyrinth; the parallels being of using creative solutions to overcome difficult obstacles.

I used the inspiration found in classical Greek pottery and artwork, to create a colour scheme that was at once classical, yet worked well in a modern context. Web icons were created that reflected elements of the story: sword, ball of string, labyrinth, minotaur etc.  The idea of finding one’s way out of a labyrinth was used in the logo design which would also be used through social media.